4 reasons you need online reviews – NOW
When you’re looking at products to purchase from Amazon, you probably read the reviews. As consumers, we use the opinions and experiences of complete strangers to help us guide our purchasing decisions!
The same is true for local businesses. When potential clients are deciding on the company they will choose to complete a service, it’s not uncommon for them to look at reviews on Facebook, Google, and Yelp. Here are 4 reasons you should encourage your customers to leave a review for your small business:
- It builds credibility. According to seotribunal.com, research shows that 73% of consumers trust a business after seeing it has positive reviews. The more reviews you have, the more it seems as if people choose you over your competitors. Obviously, positive reviews are more beneficial, although a few less-than-glowing reviews aren’t the end of the world. They provide you with an opportunity to show the community how you make things right when a customer isn’t satisfied. A great response to a negative review can actually go a long way! Also, responding to reviews shows that you care about customer satisfaction.
- It helps your business be “found” on the web. Customer reviews are actually a determining factor in where your website shows up in a list of search results. SEO (Search Engine Optimization) uses a variety of factors to determine the order web pages are displayed after someone performs a search. One (of many) factors used to determine SEO is the number and types of reviews left on your business on Google, Facebook, and Yelp.
- It helps improve your product or service. Asking for customer feedback is a sign that you want to make sure your clients are happy! When someone leaves a negative review, take their feedback and examine your current policies or procedures. Is there something you can do to address their concern? If so, let them know. Others who are reading the review will see that you are constantly working to improve!
- It may be the deciding factor in someone’s decision to buy or call! If your small business has similar pricing and service offerings as your competitors, a potential customer may have a hard time choosing which company to contact. Reviews can often help push the client to make a decision. Be sure your business has as many (positive) reviews as possible!
Need help getting your customers to leave reviews? Contact Streamline Group to make a plan for getting more of your clients to provide feedback after working with you!
https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts